How To Sell Underwear: Tips To Build an Online Business

Doublelist Team

July 26, 2023 11 minutes read
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Did you know turning your underwear into cold, hard cash is easy? If you want to know how to sell underwear, you’re in the right place. At DoubleList, we believe in embracing your kink-culture-loving side while maximizing your profits. So, we’ve put together this comprehensive guide to help you navigate the world of underwear sales.

Selling underwear isn’t just about decluttering your drawer or making a few bucks. It’s a thriving fetish market that appeals to a variety of open-minded people. It doesn’t matter if you have a kink for it or not. You can still use your entrepreneurial spirit to turn discarded garments into a profitable venture.

In this guide, we’ll walk you through the basics of selling worn panties online. We’ll show you how to tap into this niche market. Plus, we’ll share tips for marketing your products, building trust with buyers, and staying anonymous. So, keep reading if you want to sell your underwear for cash.

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How to Sell Underwear: The Basics

The underwear market is not an underground industry; it’s a reasonably mainstream fetish. It’s also a lucrative business for those who know how to tap into its potential. If you’re wondering how to sell your underwear and turn it into a profitable venture, you need to know the basics.

The used underwear business is surprisingly popular. Thousands of buyers are eager to purchase used panties or even socks and other garments. Typically, fans will pay a premium for garments worn by their favorite celebrities, including streamers and influences. Think of Belle Delphine selling her bath water! 

Generally speaking, the target audience is heterosexual men who want to purchase women’s garments. A variety of women participate in this business. Sex workers like those on OnlyFans may sell their used underwear to subscribers. However, some women sell their underwear anonymously without participating in other erotic content.

When learning how to sell underwear, you need to decide what kind of niche you want to occupy. Basically, there are tons of different ways to participate in this industry. Some women may wear sexy lingerie and sell this to paying customers. Depending on the client, they may even purchase the underwear for you. 

Other women sell used gym underwear, which fetches a high price for the sweaty aspect. Clients in this niche subsection might also want a video or photo of the underwear on the model. It gives them proof somebody has worn it.

With no right or wrong way to sell underwear for money, anyone can do it. However, there are some best practices to help keep you safe and turn a profit.

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How to Sell Underwear: Why Do People Do It?

Generally speaking, people sell underwear as a side hustle. Unlike some adult entertainment industries, making a huge profit selling underwear is not as easy. However, it’s a great way to earn supplemental income with minimal effort.

Here are some benefits of learning how to sell underwear:

  • Extra income: Some sellers make a few hundred bucks monthly selling used underwear. This can cover your bills or at least fund a fun night on the town. 

  • Easy to do: Many other side hustles require concrete skills. However, everybody wears (or can wear) underwear. You don’t need any real skills to start selling underwear online, and there are almost no startup costs.

  • Fun: Sellers of used underwear can find the process quite fun. It allows you to buy sexy underwear you otherwise wouldn’t splash out on. 

  • Taps into sexuality: For many underwear sellers, the opportunity to tap into their sexuality is the best part. It can help you feel sexually desired and embrace your sexual energy. Flirting with clients can be fun and good for your self-esteem.

  • Fulfills a kink: Not everyone who sells panties has a kink for it. But if it turns you on, then all the better! Similarly, it connects you with others in the community.

In terms of how much money you’ll make, that depends. Sofia Gray is one of the most popular sites for setting underwear. However, you must pay a $40 monthly subscription fee to sell on the site. Many users don’t have a good experience due to market saturation. 

Nonetheless, Sofia Gray estimates that used underwear sells for $30-50 per item, and most users sell eight pairs per month. That’s an average of $320 per month. 

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How to Sell Underwear Online

There are multiple ways to sell underwear online. If you’re searching “how to sell underwear,” then you’ll likely want to start as soon as possible. Most people do it online, and various places are available. From social media to dedicated websites, sellers can choose just one platform or market across a few.

You need to consider several things while setting up your new business venture. This is how to sell underwear online.

First, you must set up an online store or find a platform to sell on. It’s all about finding other people in the same adult niche. We will discuss the specific sites in more detail below. However, you should know that you can start your site or use an existing one.

Next, you need a business plan. The number of factors involved might shock newcomers to the industry. 

For example, the type of underwear you wear can affect the price point. G-strings and thongs fetch a lower price because they provide less coverage. So, although these are sexy styles, you will get more money from briefs and bikinis. 

You should note that there is a huge variety in terms of buyers. Everyone prefers something different, so make sure you have different styles on hand. You should also have different materials, from satin and silk to cotton and lace.

Once your business is live, you need to consider things like pricing strategies and marketing. This is a key part of learning how to sell underwear. So, keep reading to learn the ins and outs of the strategy.

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How to Sell Used Underwear: Which Sites to Use

There are many ways to sell underwear online. This includes sites like Sofia Gray, which provides a dedicated panty shop for each seller. Other options include adult entertainment sites like OnlyFans and social media sites like Instagram and Reddit.

Here is a breakdown of how to sell used underwear on a dedicated site:

  • Snifffr: Popular platform for selling used underwear.

  • Panty.com: A marketplace for buying and selling used underwear.

  • OnlyFans: An erotic content website where some models may sell underwear to their clients as one of their services.

  • Scented Pansy: Large marketplace for selling worn underwear.

If choosing one of these sites, it’s essential to read the reviews. That way, you can ensure you find one that complies with your needs. Most sites allow you to be anonymous, but some require subscriptions for sellers. 

Even if you use these sites, you will need to promote yourself elsewhere. With OnlyFans, for example, users cannot search for your account – they need the link to access it. They can find the link through your other social media channels.

When learning how to sell underwear, marketing is a massive part of it. You must grow a following on other platforms to point users toward your shop. However, having a shop is beneficial for secure payments.

Keep in mind, however, that different platforms may have different guidelines. Some social media sites don’t allow fetish or adult content, so read the terms and conditions before you post.

How to Sell Underwear: Marketing and Promoting 

When it comes to selling underwear, effective marketing and promotion are key to reaching your target audience and driving sales. In this section, we will explore strategies for developing a marketing plan. Remember, creative promotional tactics can help you generate more sales.

Start by identifying your target audience and understanding their interests. Then, craft a unique selling proposition that sets you apart from the competition. 

This could be its condition, scent, or personalization options. You might want to target specific fetish communities, for example. Then, plan your marketing activities to engage these customers and create a buzz around your offerings.

If you want to learn how to sell underwear, social media is your friend. Make a profile on sites like Instagram, Twitter, and Reddit. 

Here, you can share enticing visuals and engaging captions. You can remain anonymous, however. Taking a picture of a pair of panties is often enough as promotional material. Remember to check the user guidelines.

Next, consider implementing creative promotional tactics. This includes limited-time promotions like discounts or bundles. You can also run contests or giveaways to get new followers. If you work through a more public and mainstream platform like OnlyFans, consider collaborating with other sellers. 

Finally, consider fostering personal relationships with your clients. Of course, it’s essential to maintain healthy boundaries and stay safe. However, messaging back and forth with clients and taking on customization options can help you increase your profits.

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How to Sell Used Underwear Anonymously

Selling used underwear anonymously can be a top priority for many sellers. It could be for privacy concerns about this line of work or welfare concerns. Fortunately, it’s pretty easy to sell dirty panties anonymously while still turning a profit and building trust with clients. This section will help you understand how to sell used underwear anonymously.

You can start with an anonymous username or alias. When signing up for sites that require your email address, creating a business email account may be best. This should not include your real name. 

Fortunately, many sites don’t require you to verify your identity. You can learn how to sell underwear without ever revealing your identity.

When it comes to shipping, use generic packaging and discreet shipping options. This benefits both you and the client. Remove any personal identifiers like tags, labels, and return addresses. Consider using a private PO box for receiving and sending packaging.

Meanwhile, prioritize secure transactions. Ensure you use an encrypted, safe payment provider to protect your transactions. Plus, if you’re messaging your clients, consider an encrypted messaging service.

You have a right to privacy online. If someone tries to pressure you into revealing personal information, block them and move on. Even if they offer you money for it, it’s not worth the hassle. Your safety is paramount, so set boundaries for yourself and maintain them.

How to Sell Underwear: Maximizing Your Profits

Maximizing your profits is a key objective as an underwear seller. There are many ways to try and boost your profits, including customer loyalty and upselling techniques.

It’s essential to set competitive prices for your underwear. Begin by conducting market research to gain insights into pricing trends and ranges within the industry. You should consider factors like the type of underwear, materials, and unique features. You can also charge more for personalized notes. 

Although you want to make as much as possible, remember that overpricing can put people off buying your stock. Getting the pricing right is a delicate balancing act, one that you need to hone over time.

Another thing you have to consider when learning how to sell underwear is the costs incurred. There may be subscription costs, for example. At the very least, you will have to consider shipping costs. 

These can impact your overall profitability, so make sure you factor them into your pricing strategy. Research affordable shipping options and consider free or discounted shipping for specific order thresholds. This incentivizes larger purchases.

Finally, you can maximize your profits by building relationships with customers. In the fetish community, clients often want to chat with the people they buy garments from. Exceptional customer service can play a huge role in building a flourishing business. 

If chatting isn’t your thing, consider providing detailed size guides, accurate product descriptions, and helpful recommendations. These all contribute to a positive experience that increases the likelihood of repeat purchasing.

Want to Know How to Sell Underwear? Try DoubleList!

Want a unique and exciting way to sell underwear? DoubleList is the perfect choice. 

We are an open-minded community of people searching for hookups, love, and everything in between.  DoubleList lets you post personal ads. Through these, you can put out the feelers for potential buyers who can search for you.

At DoubleList, you can maintain your privacy while connecting with potential buyers. Whether you’re learning how to sell underwear or a veteran looking for new avenues, you can find it here.

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